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post Sep 3 2006, 12:31 AM
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Players of the latest version of EA's Need for Speed see the same billboard ads on the side of the virtual roads whenever they play the street-racing game. But with live ads streamed via the Internet in the next version of the game, players could see different ads every time they turn the game on. Some players find such advertising objectionable.

Source: http://www.washingtonpost.com/wp-dyn/conte...gy/personaltech
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