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post Nov 18 2008, 12:34 AM
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Imagine if three minutes of video could save your career. That?s what happened to OK Go when the group produced its own film clip after its label threatened to let them go. Gone are the days of multi-million dollar music videos; today they are all produced with love on small budgets by a committed group of creative people.

Source: http://www.smashingmagazine.com/2008/11/16...?music%20videos
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